Growing up, I have been around a variety of diverse groups and individuals. It has made me no stranger to being able to interactive with people in a comfortable manner, however trying to persuade individuals is a skill that still requires practice and time in order to master. The KSA that I have chosen is writing articulate, persuasive, and influential reports, proposals or letters.
To provide documentation of my current communication skills, I have attached my part of an influential report my group and I created in our International Marketing course. The paper outlines the aspects of entering a new geographic segment with a new product from an existing company. This highlights my efforts in carefully analyzing the geographic area, Singapore, and determining if Under Armour would be an appropriate fit in that country. My paper was very concise, accurate and easy to understand. I used appropriate sub-headers in order to organize my ideas and further elaborate on them so I could influence the reader. Also, I made sure to include reliable sources so that all the information that I was researching was valid and relevant.
I chose this paper, because it of its relation to my marketing career path. It indicates the knowledge that I have regarding target markets, the 4 P's, entry strategies and positioning. All of which are crucial concepts in the marketing wold and must be carefully executed in order to effectively persuade an audience, especially when expanding to a new geographic location.
To provide documentation of my current communication skills, I have attached my part of an influential report my group and I created in our International Marketing course. The paper outlines the aspects of entering a new geographic segment with a new product from an existing company. This highlights my efforts in carefully analyzing the geographic area, Singapore, and determining if Under Armour would be an appropriate fit in that country. My paper was very concise, accurate and easy to understand. I used appropriate sub-headers in order to organize my ideas and further elaborate on them so I could influence the reader. Also, I made sure to include reliable sources so that all the information that I was researching was valid and relevant.
I chose this paper, because it of its relation to my marketing career path. It indicates the knowledge that I have regarding target markets, the 4 P's, entry strategies and positioning. All of which are crucial concepts in the marketing wold and must be carefully executed in order to effectively persuade an audience, especially when expanding to a new geographic location.
under_armour_in_singapore.pdf | |
File Size: | 105 kb |
File Type: |